MUSEUMS OF ALMATY AND ALMATY REGION AND VISITORS: EXPECTATIONS AND REALITY

Abstract

The article presents the museums of Almaty and Almaty region in the context of assessments by representatives of the future generation, for whom they traditionally preserve the heritage. 54 students participated. The author analyzed 48 questionnaires. It is concluded that the creation of conditions for the realization of the needs for self-awareness and self-knowledge is possible in a dialogue with the visitor and in the process of conducting an internal audit of its activities by searching for answers to questions related to the evaluation of the museum from the visitor’s point of view. In addition, an emotional assessment of three literary and memorial museums of the Almaty region in the format of publications in social networks is presented.Materals and methods. The objects of a comprehensive sociological survey are visitors of different age, education and social status. To create a full-fledged dialogue between the museum and its visitors, to understand their needs, were analyzed questionnaire-assignments of professional focus groups, their interests and preferences were investigated. The results of the research allowed identifying the special interests of the target audience.